Getting started
What Is Server-Side Tracking? How It Works, Benefits & Setup (2026)
How server-side tracking works, how it compares to browser tags, what it can and can't fix, and how to decide if you need it.
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Server-side tracking guides
Practical, step-by-step guides to server-side GTM, Google Ads, Meta Conversions API, GA4 and ecommerce tracking. Find the missing purchases, fix duplicate events and learn what actually reaches your ad platforms.
Start here · Getting started
What Is Server-Side Tracking? How It Works, Benefits & Setup (2026)
How server-side tracking works, how it compares to browser tags, what it can and can't fix, and how to decide if you need it.
Read the guide →All guides
8 guides
Google
Google Ads Server-Side Tracking: The Complete 2026 Setup Guide
How Google Ads conversions work through a server container, when it's worth it, and an 8-step setup you can test today.
Comparisons
Best Stape Alternatives for Server-Side GTM Hosting (2026)
A fair look at Stape and six alternatives for server-side GTM hosting: pricing units, free tiers, limits, setup help and how to migrate.
Getting started
Tagioo Setup Guide: Server-Side Tracking, Step by Step
From a new Tagioo account to a published, verified setup: domain, templates, store connection and your first test order.
Ecommerce
WooCommerce Orders Not Tracking? The 12-Point Purchase Tracking Checklist
Follow one missing order through 12 checks, find the exact step where WooCommerce purchase tracking breaks, and fix it.
Meta
Meta CAPI Deduplication: How to Fix Duplicate Pixel and Conversions API Events
Why Pixel + CAPI can double count purchases, how Meta's event_id matching works, and a 7-step checklist to prove each sale counts once.
Troubleshooting
Conversion Tracking Discrepancies: Why GA4, Google Ads, Meta and Your Store Never Match
Not every reporting gap is a broken tag. How to tell normal attribution differences from missing or duplicate conversions.
Lead generation
Server-Side Tracking for Lead Generation: Track the Leads That Actually Close
Track accepted enquiries, not button clicks, then send qualified and won leads back to Google Ads and Meta.
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