Getting started
What Is Server-Side Tracking? How It Works, Benefits & Setup (2026)
How server-side tracking works, how it compares to browser tags, what it can and can't fix, and how to decide if you need it.
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Server-side tracking guides
Practical, step-by-step guides to server-side GTM, Google Ads, Meta Conversions API, GA4 and ecommerce tracking. Find the missing purchases, fix duplicate events and learn what actually reaches your ad platforms.
Start here · Getting started
What Is Server-Side Tracking? How It Works, Benefits & Setup (2026)
How server-side tracking works, how it compares to browser tags, what it can and can't fix, and how to decide if you need it.
Read the guide →All guides
17 guides
Privacy
Ad Blocker Tracking Loss: How Much Data You Lose and How to Measure It
What ad blockers and privacy browsers stop, how to measure your own tracking gap, and what first-party serving does and does not change.
Troubleshooting
Meta Purchases Not Matching Shopify Orders? How to Fix It (2026)
A 10-minute test that shows which gap you have, then step-by-step fixes for lost purchases, duplicates and Shopify not crediting Meta.
Getting started
Server-Side Tracking Cost: How Much Does Server-Side GTM Cost in 2026?
What server-side GTM really costs: Cloud Run self-hosting, managed plans compared, hidden costs and a simple way to estimate volume.
Google
GA4 Server-Side Tracking: How It Works, Setup and Fixes for Missing Data
Set up GA4 through a server GTM container, track purchases with transaction_id, and fix the issues that make server-side data look wrong.
Ecommerce
Shopify Server-Side Tracking: How It Works and How to Set It Up (2026)
How Customer events, the pixel sandbox and Optimized sharing changed Shopify tracking, and how to go server-side without double counting.
Meta
Facebook Conversions API for WooCommerce: Setup Without Code (2026)
Your options for Meta CAPI on WooCommerce, a no-code server GTM setup, and how to check deduplication and match quality.
Meta
Meta Conversions API: Setup, Deduplication and Match Quality Guide (2026)
How the Meta Conversions API works, the five ways to set it up, and how to get deduplication and match quality right.
Google
Server-Side GTM Setup: Step-by-Step Guide (2026)
A step-by-step server-side GTM setup, from creating the server container to hosting, DNS, GA4, Meta CAPI, debugging and publishing.
Ecommerce
WooCommerce Server-Side Tracking: Complete Setup Guide (2026)
Why WooCommerce stores lose purchases in the browser, what server-side GTM fixes (and what it doesn't), and a tested setup.
Google
Google Ads Server-Side Tracking: The Complete 2026 Setup Guide
How Google Ads conversions work through a server container, when it's worth it, and an 8-step setup you can test today.
Comparisons
Best Stape Alternatives for Server-Side GTM Hosting (2026)
A fair look at Stape and six alternatives for server-side GTM hosting: pricing units, free tiers, limits, setup help and how to migrate.
Getting started
Tagioo Setup Guide: Server-Side Tracking, Step by Step
From a new Tagioo account to a published, verified setup: domain, templates, store connection and your first test order.
Ecommerce
WooCommerce Orders Not Tracking? The 12-Point Purchase Tracking Checklist
Follow one missing order through 12 checks, find the exact step where WooCommerce purchase tracking breaks, and fix it.
Meta
Meta CAPI Deduplication: How to Fix Duplicate Pixel and Conversions API Events
Why Pixel + CAPI can double count purchases, how Meta's event_id matching works, and a 7-step checklist to prove each sale counts once.
Troubleshooting
Conversion Tracking Discrepancies: Why GA4, Google Ads, Meta and Your Store Never Match
Not every reporting gap is a broken tag. How to tell normal attribution differences from missing or duplicate conversions.
Lead generation
Server-Side Tracking for Lead Generation: Track the Leads That Actually Close
Track accepted enquiries, not button clicks, then send qualified and won leads back to Google Ads and Meta.
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